Creative Brief:
2028 Olympics Branding Project

Year: Spring 2025

Role: Branding Design, Merchandise Design, Visual

Tool: Adobe Photoshop, Adobe Illustrator, Procreate

Overview:

This project envisions the branding and visual identity for a hypothetical Kyoto 2028 Olympics, blending tradition and innovation to create a design that reflects Kyoto’s rich heritage and modern spirit. The branding captures the city’s timeless beauty, athletic energy, and commitment to sustainability while delivering a fresh and dynamic look for the global stage.

Brand Identity

Typography:

Color Platte:

#0a3f71

#920000

#e51f1f

#b9e073

#ffe7ad

Logo:

The logo for the Kyoto 2028 Olympics is inspired by the iconic Kiyomizu-dera Pagoda, a symbol of Kyoto’s rich cultural heritage and architectural beauty. This design blends tradition and modernity, representing Kyoto as a city that honors its past while embracing the excitement and energy of the Olympic Games.