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Young Ones Awards:

BurgerKing Client Brief

Year: Spring2024

Role: Interface Design, Interaction Design, Animation, Layout, UX Design

Tool: Figma, Adobe Photoshop

Overview:

This project reimagines the Burger King app by integrating an engaging, gamified rewards system that enhances user experience and brand perception. The redesigned app features pop-up secret treasure boxes offering exclusive digital coupons, adding an element of surprise and delight to customer interactions. 

Prototype

Challenge:

  • Create an innovative digital experience to enhance Burger King’s brand perception.

  • Design a unique and engaging way to deliver digital coupons.

  • Delight and surprise users to make the experience memorable.

  • Reinforce the message that Burger King is better than you think.

  • Use interactive design and gamification to increase user engagement.

  • Encourage customer loyalty and repeat app usage.

Solution:

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01: Landing Page (Log-In Page)

A welcoming screen where users log in or sign up to access personalized deals and rewards.

02: Secret Treasure Boxes

A gamified feature where users unlock surprise digital coupons, adding excitement and differentiation from competitors.

03: Wallet Page

Located at the bottom right, store all collected coupons from treasure boxes for easy access and redemption.

04: Additional Pages

Home Page – Showcases current deals and promotions, informing users about limited-time offers and featured menu items.

Deals Page – Displays all available deals and the points users have earned, encouraging engagement and reward tracking.

Reflection

  • Gamification & Engagement – Explored how interactive elements like secret treasure boxes enhance user engagement and excitement.

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  • User Experience (UX) Design – Focused on seamless navigation and reward placement to make the app intuitive and engaging.

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  • Brand Differentiation – Designed a unique approach to digital coupons that sets Burger King apart from competitors.

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  • Strategic Problem-Solving – Balanced surprise and usability, ensuring the feature was fun yet functional for all users.

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